BRISBANE, CA—AXL proudly welcomes Larry Fresch to its team as National Sales Manager for Palatino Pianos.

 

Fresch brings with him nearly five decades of experience in the piano industry, including positions at Wurlitzer Co., Young Chang and Geneva International.

 

“I am looking forward to developing an incredible sales force and dealer organization for Palatino Pianos,” Fresch said.

 

Fresch is a past president of the National Piano Travelers Association, and an avid musician who regularly performs live with his band in Southern California.

 

Palatino has been labeled “a brand to watch” by Larry Fine’s “The Piano Book.” In the 2007-2008 edition, he calls the pianos well-prepared with “good quality control.” Palatino pianos are made with precision and great craftsmanship to ensure beauty in sound and design.

 

Palatino pianos are available in vertical and grand models in a variety of finishes, from black matte to red gloss.

 

For more information on Palatino products, visit www.palatinousa.com.